The mother company, NYX, includes the slots game studio, NextGen Gaming (joined in 2011), the technology division, NYX Interactive, and the social solutions provider NYX Social Gaming. This, gives consumers access to a comprehensive range of products imcluding casinos, lotteries and games.
NYX is a rapidly growing international company that works with mobile and browser-based platforms, as well as land-based casinos. It has its offices in the US, Sweden, Malta, Serbia, Italy, Gibraltar and Australia. Among the 170 NYX’s clients, there are many companies familiar to any indifferent gambler: William Hill, Coral, Betsson, PokerStars, Bet365 and Mr Green.
NYX has an impressive game collection in which there are more than 600 titles. Most of them were developed by NextGen Gaming. In the third quarter of 2015, the company's earnings amounted C$11.3 million (approximately £6.3 million), and for the first 9 months the sum totaled C$16.6 million (nearly £9.5 million). The annual report has not been published as yet.
Games of NextGen Gaming
The most popular NextGen slots are Doctor Love, Medusa, Dolphin Reef and 300 Shields. They offer substantial functionality, bonus rounds, free spins, attractive payouts and some additions that were developed individually for separate games to make them stand out in the market.
The Super Bet is one of these additions. It is a bonus bet, which to some extent is unlimited in size. It allows the player to get a bigger win. With the function “Select a Play” where free spins can be chosen. “DynaReel” is used to divide the reels and win bonuses and prizes, while “Slide a Wild” defines the location of a symbol on the slot’s screen. No other company has similar functions. Slot wins reach 96-98%, in addition to this, most slots dispense jackpots. Therefore, one bet may generate up to £200,000.
Most products are designed for mobile devices as well. These are mainly found in the App Store. 3D technology and interesting sounds have been used in the design. Some applications run on the Facebook gaming platform that has been used by NextGen since 2012. In fact it was due to these applications, that the company received the prestigious award “EGR's RNG Casino Supplier” (the best supplier of casino games) in 2013.
The latest developments
Cash Stampede is one of NextGen slots, designed in an African style. The images with identical animals or identical card symbols generate winning combinations and the Wild Symbol triggers a free spin. Another new slot, Jukepot, created together with Saber Interactive, resembles Cash Stampede.
NextGen’s developments are largely popular in the b2b field. NextGen integrates the slot machines into the client’s platform, supplies the slots software and analyzes the work of the establishment. Respectively, the profitability of the casino increases considerably.
In general, the company's performance is highly estimated by gambling experts, who predict that NextGen will remain in the competitive market for a rather long time. Players treat the company positively as well, considering slot machines from NYX to be profitable. The company regularly reports on jackpots, hit by players, motivating other visitors to play more. When some of the online casinos removed 300 Shields slot from their platforms, the players put forward the suspicion that it was unprofitable for gambling establishments.
NextGen keeps announcing their latest developments, creating new functions which have never been introduced by other market members. The company buys franchises to use familiar brands and promotes it slots among a loyal audience.